A New Standard in the Carbon Credit Market
Crbcoin is redefining how carbon credits are sourced, developed, and delivered to the global market. Under the leadership of CEO and Founder Hilde Watty, the company has built a model that combines advanced AI technology with an unusually hands-on leadership approach. In a fast-growing and often opaque carbon market, this combination is creating what many corporates now consider triple-A carbon credits: high-impact, fully monitored, and transparently verified.
A CEO Who Invests, Travels, and Builds
As mentioned earlier in a previous blog, Hilde Watty is not a typical CEO. She is not only the Founder and CEO of the company, but also one of its largest investors. This alignment is rare in the carbon credit sector, where many executives manage projects from a distance. At crbcoin, leadership means accountability, risk-sharing, and direct involvement at every stage of project development.
From Chinese Factories to Cost Leadership
One of the biggest differences already starts at the source. Instead of outsourcing procurement, Hilde Watty personally travels to factories in China to negotiate pricing and quality for the products required to build carbon credit generating projects. These include components for boreholes, clean cooking systems, and energy-efficient infrastructure. By cutting out unnecessary intermediaries and validating suppliers firsthand, crbcoin immediately wins roughly 13.8% in cost efficiency compared to traditional carbon project developers.
Working With Communities, Not Around Them
But the hands-on approach does not stop at factories. Hilde Watty also travels extensively to rural project locations, engaging directly with local communities. Rather than imposing predefined solutions, she listens to local needs, usage patterns, and social dynamics. This boots-on-the-ground approach allows crbcoin to secure better land pricing, faster drilling permits, and more sustainable long-term cooperation. In practice, this community-driven method reduces costs by an additional 11.1%, while significantly increasing real-world impact.
No Salary, Full Alignment
Another major differentiator is compensation philosophy. Unlike many CEOs in the climate and carbon markets, Hilde Watty does not draw a salary from the company. Only a handful of well-known American tech founders operate under a similar principle. This decision ensures that capital is reinvested directly into projects, monitoring systems, and technology, reinforcing trust among investors and corporate buyers of carbon credits.
Where AI Truly Changes the Game
Where crbcoin truly disrupts the market is through the implementation of AI. Take borehole projects as a clear example. The number of carbon credits generated is largely determined by how many people rely on a borehole for clean water. Using AI combined with drone imagery, crbcoin can map households within a one-kilometre radius, estimate household size, and calculate actual daily usage with exceptional accuracy.
With the input of AI, the Crbcoin team knows exactly how deep to drill to ensure water can be pumped for as long as possible. By using flow meters, we can measure precisely how many people use each borehole and how much water is pumped on a daily basis. This level of precision directly translates into higher-quality carbon credits.
Monitoring That Never Sleeps
Monitoring is equally critical. Hilde Watty places strong emphasis on continuous data collection and verification. Boreholes are equipped with water-flow meters that transmit real-time data. AI systems automatically detect anomalies, such as reduced flow or interruptions, and immediately flag sites requiring maintenance. This ensures uninterrupted water access and prevents the loss of even a single day of verified impact.
Why Corporates Pay a Premium
Thanks to this level of precision and transparency, crbcoin exclusively delivers high-standard carbon credits. These credits meet the expectations of large corporates such as Microsoft or Apple, which demand strict monitoring, traceability, and long-term reliability. As a result, crbcoin consistently achieves premium pricing, averaging 20% higher sale pricesthan standard market credits.
Disrupting a Market That Needed It
Taking everything into account, Hilde Watty has entered a profitable yet under-developed market and managed to disrupt it entirely. Her leadership style reminds many within crbcoin of how the iPhone reshaped the global phone industry. And just like Apple, Hilde Watty’s vision is not only to build a profitable company, but to share a scalable, impact-driven model with the world—one carbon credit at a time.
